Lexus: The Relentless Pursuit (Revised Edition) Vendor Code_I072 Reveals seven principles that can 9780007420742 Reveals seven principles that can change one's business for the better Buku yang sarat dengan informasi dan sangat interaktif ini mengandungi: The Lexus brand's 0 60 ascent from obscurity into the ranks of the world's top automotive brands in the space of a little more than a decade is one of the great – but largely untold business success stories This book draws on a variety of both written sources (including previously undisclosed material) and first hand interviews in English and Japanese to bring this remarkable tale for the first time to the in boxes and coffee tables of wealthy owners of Lexus vehicles – or the many who aspire to own them – and sales and marketing execs worldwide